How it all started…

I was standing at my bathroom sink and curling my hair, getting ready for the day. I was thinking about different hair and makeup tutorials I’d seen–trying to figure out if a normal Tuesday was worth that much effort. Simultaneously, I was thinking about dinner (yes…at 6:45 am) and what I wanted to make. If I wanted to pull up a Pinterest recipe I’d recently found, if I wanted to call Shel to see what she was making, if I wanted to just go with an old stand-by. All these thoughts together felt like 15 different browser tabs open in my brainbox.

I found myself wishing that there was a site I could go to that had it all – hair, makeup, recipes, books… the whole shebang in one spot. And (this was important to me) NOT just written by one blogger/self-proclaimed expert on all things lifestyle-related. I wanted all the lifestyle things in one spot but written by different women–showcasing their strengths. I realized I couldn’t think of a single site like it.

And so, like tangents have a way of doing, one thought led to another and the idea of Wildflower Collective started to take shape.

I decided to run the idea by my friend Erin. She came back immediately with a resounding “YES! Do it!!” I started to contact different women who, I feel, are really good at specific things and asked them (begged? Let’s say I asked hah!) if they’d be interested in writing something. Even more surprising? They said YES! After getting a few more people on board, the month started to take shape!

Where Wildflower Is Now…

Wildflower Collective looks a little different from when we first started! More focused on books, style, and food – but you’ll still find a few new things thrown in every month by guest writers. I love the connections I’ve been able to make through this blog! There are so many strong women coming together to help one another out, whether it’s a new yoga sequence or how to improve your LinkedIn profile, there’s always something new to see.

🙂 Thanks for visiting!

xoxo, Steph

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